ANALISA KEPUASAAN PELANGGAN DITINJAU DARI PELAYANAN RECEPTIONIST DAN HARGA KAMAR DI HOTEL TIRTONADI PERMAI, SOLO

  • Setya Edi Pramana AKPARTA Mandala Bhakti Surakarta
  • Gesi Maretta Handini AKPARTA Mandala Bhakti Surakarta
Keywords: Receptionist Service, Room Rate, Customer Satisfaction

Abstract

The study aims to determine the service receptionist (X1) and room rate
(X2) for customer satisfaction (Y) who have come checking into the Tirtonadi
Permai Hotel, Solo. The population in this study were all customers who have
decided to stay at the Tirtonadi Permai Hotel, Solo, with a sample amounting 40
respondents using accidental sampling. The research method used a casual
associative with quantitative approached. Data that have met the validity test,
reliability test and classical assumption test are processed to produce multiple
linear regression equation Y = 9,029 + 0,576 X1 + 0,186 X2 + e. Though t-test
and F-test are obtained that receptionist service and room rate have positive and
significant influence partially and simultaneously to customer satisfaction, so that
hypothesis’ are accepted. The variable of receptionist service as the most
dominant variable in influencing customer satisfaction. The value of R2 is 0,659
which means that variation of independent variable that is receptionist service
and can explain by other variable which not examined in research.

Published
2020-05-30
Section
Articles