ANALISA KEPUTUSAN BERKUNJUNG KE UMBUL MANTEN KLATEN DITINJAU DARI MOTIVASI WISATAWAN, PROMOSI SOSIAL MEDIA DAN WORD OF MOUTH

Abstract

The research to find out and describe the influence of either simultaneously or partial tourist motivation, social media promotion and word of mouth to the decision to visit Umbul Manten Klaten. This research using quantitative research. The population was The Umbul Manten Klaten visitors. The number of samples was determined with the formula Sarwono and the result 100 respondents. Accidental sampling for sampling method. The questionnaire used for data retrieval. Multiple linier regression used was data analysis technique. The results showed that tourist motivation, social media promotion and word of mouth significant influence to the decision to visit Umbul Manten Klaten with Fvalue 77,379 > Ftable 2,70 significantly 0.000 < 0.05. The results t test showed that tourist motivation to a significantly influential to the decision to visit Umbul Manten Klaten with tvalue 2,834 > ttable 1,985 with significant value 0.006 < 0.05. Social media promotion to significantly influential to the decision to visit Umbul Manten Klaten with tvalue 10,251 > ttable 1,985 with significant value 0.000 < 0.05. Word of mouth to significantly influential to the decision to visit Umbul Manten Klaten with tvalue 2,652 > ttable 1,985 with significant value 0.009 < 0.05. The results showed the determination of the coefficient of the variable tourist motivation, social media promotion and word of mouth influence of 69.8% against to the decision to visit Umbul Manten Klaten.