KIAT MARKETING UNTUK MENINGKATKAN PENJUALAN MOBIL TERIOS DI ASTRA DAIHATSU SOLO ADI SUCIPTO

Yohanes Martono Widagdo; Griselda Lathifah Hapsari Widodo; Ichwan Prastowo

Yohanes Martono Widagdo Politeknik Indonusa Surakarta
Griselda Lathifah Hapsari Widodo Politeknik Indonusa Surakarta
Ichwan Prastowo Politeknik Indonusa Surakarta

Keywords: tips, marketing, sale

Abstract

The purpuse of the final project report is to know about narketing tips in Astra Daihatsu Solo Adi Sucipto. Sale of Terios car in Astra Daihatsu Solo Adi Sucipto. Marketing tips to improve sale of Terios car in Astra Daihatsu Solo Adi Sucipto.
In the preparation of this final report uses data colletion techniques with 4 methods, namely observation, interviews, documentation, and literature study. Namely by direct observation to Astra Daihatsu Solo Adi Sucipto, interviews with Astra Daihatsu Solo Adi Sucipto looking for supporting data from Astra Daihatsu Solo Adi Sucipto archives, journal, and also documentation obtained by author.
Based on this reaserch it can be concluded the first marketing tips in Astra Daihatsu Solo Adi Sucipto is improve maximal service to the customer, the secound sale of Terios car in Astra Daihatsu Solo Adi Sucipto is do the promotion can improve the volume of sale. The third marketing tips to improve sale of Terios car in Astra Daihastsu Solo Adi Sucipto by apply the right of product, promotion, price, distribution so that we can improve the sale.